Shazam! is unlike any other superhero movie we’ve ever seen. Though it does at times suffer from the cliche superhero origin story that nearly every superhero origin movie has, its entertainment value is enough to keep things interesting. In fact, Shazam! at times seems to play off of these cliches by turning them into jokes, making it feel almost like a superhero parody like Deadpool or Teen Titans Go! To The Movies!. The hilarious performances by Zachari Levi (Shazam) and Jack Dylan Grazer (Freddy) add to this aspect of the movie.
Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce.